The Florida Fish and Wildlife was looking for a brief batch of PSA’s to act as Ad Pre Rolls that support proper catch and release of Florida fish.
Research was done around the web to find related videos and figure out what was liked and not liked about them. Footage was acquired by using a Canon t3i, JVC HM-200 and Gopro Hero4. Then using a combination of Adobe After Effects and Adobe Audition, I created 6 PSA ad pre rolls.
Since video with text tend to get more engagement and are a popular trend, the FWC approved and the results are the videos below.